Email Marketing
I love the strategy, optimization, and storytelling of Email Marketing.
Emails are an opportunity to have a one-on-one conversation with your audience at a time that’s convenient for them. It’s about building relationships with prospects, leads, current + past customers by speaking directly to them in their inboxes. Segmenting the audience offers a personalized experience that increases the open rate and click-thru rate while minimizing unsubscribes. The bonus comes when someone replies to an email to give feedback or makes repeat online purchases based on engaging content and/or incentives.
(Click each email below to view the entire email.)